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Founded
in 1997 and located in Dayton, Ohio, Support
Financial Resources is a leading
provider of Mystery Shopping and other critical
measurement services exclusively for financial
institutions in the continental United States,
Puerto Rico, US Virgin Islands, and British
Virgin Islands.
With over 100,000 service experiences measured,
we provide voice-of-the-customer
front office and back office performance measurement,
accountability, and coaching programs that
deliver powerful knowledge, and actionable
performance data that turns goals into realities.
With nearly 10,000 active customer/shoppers,
we are measuring service and sales performance
quality at nearly 1000 branches for nearly
80 financial institution clients nationwide
and abroad. |
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Support
Financial Resources’
customer-driven measurement programs,
including our voice-of-the-customer Mystery
Shopping program, are comprehensively
designed to satisfy each link in the Service-Profit
Chain and position our clients with a
lasting competitive advantage. |
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The
softer measures of employee performance
have proven fundamental in attracting and
retaining business in the present highly
competitive financial services environment.
Measuring systematically and concisely Customer
Referral, Customer Repurchase, Emotional
Connection, and Competitive Comparison (or
how you compare competitively) is the sought-after
present value that drives future profits. |
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